50% of businesses fail after five years of starting the business. In the meantime, thousands and thousands of businesses start each year around the world. These businesses expect to survive the market and be successful by doing whatever they can. But still, they fail to carry on their business continuously. There are a variety of reasons for why businesses fail, such as lack of experience, ineffective management, failing to adapt to the changes in the market, etc.
Furthermore, one of the most crucial reasons for the failure of the business is “Not understanding how to advertise your business online”. What I mean from not understanding is, there are still so many people who do not advertise their products on the internet, which leads to the failure of the business. Do not expect to succeed without the proper use of the internet because this is the Information technology era. In this simple article, we will go through some of the easiest ways on how to advertise your small business online.
According to Statista, an online portal for statistics, the No. of users in Facebook are expected to reach 1.69 billion in the year 2020. An estimated 5.22% of the world’s population uses Facebook. Facebook is one of the most efficient ways to advertise your products to reach the whole world. In Facebook, you can create a new group, page or you can advertise using other pages or groups. It is easier to promote your small business on different pages by paying them because they have a group of people who are already following them. When you set up an Ad using those pages, all the people following the page see the advertisement, and if they are interested, they will follow the links to buy your product. In case you want to create a new group or page, you will have to find several people who are interested in your business products. Using these, you can find customers from every corner of the world.
If you are already a Youtuber, this is pretty easy for you to do. You will have to upload the short Ad video to your YouTube channel and run a campaign through Google Ads and will have to pay a certain amount to run your Ads, but it’s worth it. You can handpick the channels that you need the Ad to run on. Be wise to choose the channels that are related to your field of expertise because most of the people use these Social media platforms for advertising businesses. So, it is very competitive.
Blogging is a great way to attract customers all around the world to your website. First, you need to research what people are looking for (research about people who are looking for the type of products in your field of expertise). You can use Social media platforms like Facebook, Instagram, Twitter, etc. Then you can write an article about the products or services they are looking for and post it in your blog, also providing a link to your website. Blogging helps in selling your products worldwide and also increase the traffic to your website.
Most importantly, listen to people who are complaining about your competitors’ products. You can use that opportunity to post about what you have, that your competitors do not have and attract those customers towards your business.
Quora is one of the most popular Q & A forums on the internet. People will post their questions and ideas in this forum. Anyone interested in the topic can answer these questions or give their opinion by replying to these posts. If you want to advertise your business here, you must find the correct group of consumers. They are related to your business and answer their questions by giving them information about how you can help them when compared to other competitors of your business. People like when their questions answered in the best way possible, so be sure to give them the best reply.
Podcasts are an effective way to reach people other than writing articles all the time. You can convey your message in the most convincing way to advertise or promote your business. People like to hear what the business has to say about their products. Millions of people in the world listen to podcasts, who are over the age of 12. Podcasts can attract a wide range of people from a variety of ages. It all depends on the way you speak to your customers.
These are a few answers to the question “How to advertise your business online?” But there are so many other ways of advertising your business free or for a charge. Like, Email marketing, using classified Ads, etc. Make sure you check them out.